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Ireland Active Conference & White Flag Awards 2016 launch with Philly McMahon

12 October, 2016

Dublin GAA Star and Fitness entrepreneur, Philly McMahon was on hand today to launch the Ireland Active Conference and White Flag Awards. The awards ceremony is taking place on 11th November at the Hodson Bay Hotel in Athlone at which Philly is a keynote speaker.

The White Flag National Quality Standard, grades facilities’ operational standards, similar to the Blue Flag award which classifies Ireland’s beaches, and it is the most sought after accolade in the leisure and fitness industry. It is the only industry specific award for the Irish leisure and fitness sector and this year has seen over 100 entrants for the Awards.

The White Flag National quality standard is based on the four essential areas when operating any leisure or fitness centre: Safety, Hygiene, Customer Engagement and HR. The standard is designed to encourage continuous improvement and it is categorised into three levels for the leisure and fitness sector: Gold, Silver and Bronze. Awards are also given for the hotel sector at two levels: Emerald and Diamond and an Accessibility Award is given for centres which excel at making their facilities accessible for people with a disability.

Conn McCluskey, CEO of Ireland Active said; “We look forward to another year of growth and development of the White Flag Awards which set the standard for leisure, hotel and fitness centres in Ireland. Our members are continually striving to improve quality in our industry."

Tickets are available via eventbrite-

Ireland Active Conference and White Flag Awards 2016 Tickets

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